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Friday, February 22, 2008

 11:10 AM 

UW Advertising Project: Obama dominated airwaves

A study from the University of Wisconsin Advertising Project finds that Barack Obama spent more than twice all other candidates combined in TV advertising in Wisconsin, and racked up nearly five times the airtime of Democratic opponent Hillary Clinton.

Obama also went on the air nearly a week before Clinton, premiering his first ad on Feb. 6, while Clinton's debuted on Feb. 12.

In all, the Democrats and Republican candidates John McCain and Mike Huckabee saturated the airwaves with over 8,000 spots in Wisconsin, spending approximately $2.1 million, the project reports. The Obama campaign spent more than $1.5 million dollars to air almost 6,000 spots; Clinton spent a little over $300,000, and McCain and Huckabee spent $180,0000 and $150,000, respectively.

According to an analysis by the UW project, all of the ads aired by McCain and Huckabee were positive, while half of Clinton's ads had significant negative content, and one quarter of Obama's ads attacked or counterattacked Clinton.

The Advertising Project analyzed data obtained from the TNS Media Intelligence Campaign Media Analysis Group (TNSMI/CMAG). The report analyses political television advertising in five Wisconsin media markets (Milwaukee, Madison, Green Bay, Wausau, La Crosse) from February 6 to February 19.

Total by market:      Airings      Money Spent

Green Bay:              2005          $370,000
La Crosse:              1338          $250,000
Madison:                1580          $425,000
Milwaukee:             1799          $850,000
Wausau:                1534          $220,000

See the press release here.

-- By Staff

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