• WisPolitics


Friday, September 3, 2010

 2:37 PM 

Neumann outspends Walker in major TV markets

GOP guv hopeful Scott Walker ramped up his TV buys in the state's largest markets last month.

But he continued to trail rival Mark Neumann largely because the homebuilder is outspending Walker heavily in the Milwaukee market, according to a WisPolitics check of TV records in state markets.

The records show Walker spent some $870,000 between the beginning of August and the first week of September on TV ads on network affiliates. That's more than double what Walker had spent in Eau Claire, Green Bay, La Crosse, Madison, Milwaukee and Wausau through the end of July.

By comparison, Neumann spent more than $1 million over the same period and has now eclipsed $1.5 million in those markets for the campaign.

The biggest discrepancy between the two campaigns was their spending in the Milwaukee market, where Walker has spent eight years as county executive.

Neumann has spent more than $650,000 there, compared to some $235,000 by Walker, according to records available at the TV stations.

-- By JR Ross

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