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Monday, April 30, 2012

 12:19 PM 

Firefighters union begins TV ad promoting Dem lt. guv candidate Mitchell

A group associated with the International Association of Fire Fighters is starting a new TV ad promoting Dem Mahlon Mitchell for lt. guv.

The narrator opens the spot by saying Mitchell has put his life on the line to protect and serve the public during his 15 years as a firefighter.

"Now Mahlon Mitchell is answering the call again, running for lieutenant governor to restore integrity to Wisconsin’s government," the narrator says.

The narrator ads the state needs new leaders, "public servants with the courage to end corporate tax giveaways, invest in our schools and address the real needs of families.

“It’s time to get Wisconsin working again, and Mahlon Mitchell is a proven leader who can make things happen," the spot concludes as the narrator urges a vote for Mitchell.

The group Fire Fighters for Mitchell says the ad will run statewide until the May 8 primary. It also said it will be running ads, executing a social media campaign and coordinating efforts with other independent expenditure groups supporting Mitchell through direct mail and GOTV efforts through the June 5 general election.

-- By JR Ross

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