Tuesday, July 10, 2012
9:01 AM
American Commitment, EMILY's List hit air in Senate race
EMILY's List and American Commitment are up on the air with new TV ads in the U.S. Senate race.
EMILY's List, which supports female candidates who back abortion rights, started a new TV ad in Milwaukee, Green Bay and Wausau today that knocks Eric Hovde and Tommy Thompson as "DC insiders." One woman says she voted for Thompson before, but can't now because he's changed and "He's tied to lobbyists and special interests." A man then says he's concerned Hovde has lived in DC for the last "20-some years" and will stick up for "Wall Street, the people made of money."
The spot then pivots to praise Baldwin as people says she's strong, honest and "She won't give the state away to special interests."
EMILY's List said the two-week buy is for $400,000.
The conservative PAC American Commitment went up on the air last week with a spot targeting Baldwin.
Entitled "Cheating," the spot opens with a woman who notes Baldwin's own claim that Wisconsin leads the nation in paper industry jobs. She then knocks Baldwin for voting to put "thousands of those jobs in danger."
The ad then shows Baldwin next to a factory worker and the words "7500 Wisconsin paper jobs lost," while citing Baldwin’s vote against the EPA Regulatory Relief Act of 2011.
The woman then references Baldwin's ad claiming that China "leads the world in cheating." People in the spot then ask why she voted for the stimulus bill and health care law.
"We'll have to borrow money from China to pay for those," a man intones.
"Would you borrow money from a cheater?" the woman asks.
The ad then ends with a man saying "Tell Tammy Baldwin to stop putting special interests ahead of Wisconsin."
A spokesman for American Commitment said it started running the ad statewide on cable and network TV last Thursday with a $490,000 ad buy.
-- By Staff
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