Polling done for Tammy Baldwin’s campaign has the Madison
Dem leading GOP rival Tommy Thompson in their U.S. Senate race.
Baldwin was backed by 50 percent of respondents in the
survey conducted Sept. 9-12, while Thompson was favored by 45 percent,
according to a memo on the poll prepared by The Feldman Group.
The results were reversed from August polling done for the
campaign. That survey found 50 percent backed Thompson, while 44 percent favored
Baldwin. Independent polling in August after the Republican primary also had
Thompson up by as many as 9 percentage points.
The new Baldwin polling
memo said Thompson’s negatives have gone up since he got a post-primary bounce
in August. His favorable ratings were 45 percent in each of the campaign’s
previous two surveys. But it fell to 39 percent in the latest poll, while his
unfavorable rating was up to 46 percent.
The memo attributes the drop to
"advertising on his special interest ties," referring to negative campaigning
from Baldwin and liberal groups targeting Thompson. The memo also says Baldwin
has gained support in each of the media markets where she and her allies are on
the air, but not in the Minnesota markets that penetrate Wisconsin, where they
aren't running ads.
According to the memo from the Feldman Group, 800
interviews were conducted Sept. 9-12, and the sample was pulled from voters who
had participated in the 2008 or 2010 elections or who had registered since that
time and were likely to vote this fall. The margin of error was plus or minus
3.5 percentage points, a Baldwin spokesman said.
Thirty-four percent of
those surveyed described themselves as Democrats, while 28 percent said they
were Republicans and 34 percent independents.