President Obama’s campaign is beginning its first TV ads of
the campaign in Wisconsin today.
An Obama spokeswoman declined to provide specifics on the
scope or size of the buy. But it begins with two ads.
One, a 60-second spot, opens with the president speaking
directly into the camera saying voters have a choice to make over the next two
months that’s not just between political parties or even two people, but a “choice
between two very different plans for our country.”
Obama says Romney plans to cut taxes for those at the very
top, roll back regulations on big banks and “says that if we do, our economy
will grow and everyone will benefit.
“But you know what? We tried that top-down approach. It’s
what caused the mess in the first place,” Obama says.
The spot then shows video of Obama meeting with a family and
in a factory as the president says he believes the only way to create an
economy “built to last” is to strengthen the middle class, have the wealthy pay
“a little more so we can pay down the debt in a balanced way” and invest in
education, manufacturing and “home-grown American energy for good, middle-class
"Sometimes politics can seem very small,” Obama says to
close the spot. “But the choice you face couldn’t be bigger.”
The second ad knocks Romney for how much he paid in taxes.
The narrator opens the spot saying, “You work hard, stretch
every penny, but chances are you pay a higher tax rate than him.”
The narrator goes on to say Romney made $20 million in 2010,
but “paid only 14 percent in taxes, probably less than you” and he has a plan to
give millionaires another tax break while raising taxes on middle-class families
by up to $2,000 a year.
“Mitt Romney’s middle
class tax increase: He pays less, you pay more,” the spot closes.