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Friday, August 29, 2014

 9:51 AM 

New Burke ad features Madison high school student

A new TV ad from Mary Burke highlights her work on an educational program for Madison high schoolers that aims to reduce achievement gaps and prepare low-income students for college.

The 30-second spot, titled "Annie," focuses on the AVID/TOPS program, which is a partnership between Madison Schools and the Boys & Girls Club of Madison that Burke helped create. The spot says 90 percent of program participants go on to two- or four-year college.

The ad features a young woman from Madison, Annie Pendl, who says she is working three jobs and 60 hours each week, but that doing so is worth it because she gets to go to college in the fall.

The ad starts by showing Pendl walking to her car then driving as she explains her situation. The video cuts to Burke working with students as a voiceover explains the program. The video then shows Pendl walking with her family and sitting with Burke, as Pendl says, "What Mary Burke started opened up opportunities I couldn't even imagine; Mary Burke changed my life."


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