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Wednesday, September 21, 2016

 5:00 AM 

Johnson starts another positive bio spot

GOP U.S. Sen. Ron Johnson is going up on TV with another positive bio spot, this time focusing on his work with a program that seeks to connect those in inner-city Milwaukee with jobs.

Johnson, who has struggled with name ID in polling, previously aired a spot that touted his work helping a Wisconsin couple complete the adoption of a child from the Democratic Republic of Congo. Prior to the two bio ads, he ran a spot that mirrored an ad from his successful 2010 campaign and touted his status as the only manufacturer in the U.S. Senate.

Johnson opens the new ad saying there are 80,000 to 100,000 unfilled jobs in Wisconsin, yet there is high levels of unemployment in inner-city Milwaukee. He says the Joseph Project aims to “make those connections.”

The ad features Pastor Jerome Smith, who adds, “The Joseph Project is breaking cycles of all kind of poverty. Because without a good-paying job, you can’t put food on the table.”

Johnson says the jobs are good-paying and “careers” before the ad cuts to Joseph Project participant Michael Bradley.

“We have Ron Johnson giving back to the community, and giving back to the people of Milwaukee,” Bradley says. “I don’t see nobody else doing that.”

The campaign released 30- and 60-second versions of the spot. The longer ad includes more comments from program participants.


-- By JR Ross



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